Architecting a comprehensive digital ecosystem and Go-to-Market strategy that generated over $2M in year-one sales and built a highly engaged, 40K-strong community from scratch.

Directed a comprehensive, data-driven rebrand that modernized a 75-year legacy, completely centralized the content production pipeline, and successfully repositioned the brand for the modern market.

Directed the end-to-end GTM content production for a highly innovative auto-feed smoker, successfully blending advanced culinary technology with authentic backyard storytelling.

Partnered with McCann NY to translate a groundbreaking VR recruitment experience into a high-impact social content engine, successfully engaging a Gen Z audience.