Current Backyard
Engineering a $2M DTC Brand from the Ground Up
Building a brand from scratch requires more than just a good logo; it requires a cohesive architecture that connects every single consumer touchpoint. For Current Backyard, the challenge was to establish a dominant direct-to-consumer presence right out of the gate. We went to work on crafting the name, the identity, the digital ecosystem, and the launch strategy to capture market share immediately.
Strategic Brand Architecture
A Frictionless Digital Ecosystem
Go-to-Market & Launch Production
Cultivating an Engaged Community
The Results
The strategic foundation and aggressive go-to-market execution translated directly into measurable, bottom-line impact during the brand's first year:
$2M+ generated in direct-to-consumer sales within the first 12 months.
40,000+ community members cultivated across social channels.
6.3% social engagement rate, vastly outperforming industry standards.
