Directed a comprehensive brand maturation and high-impact product launch, successfully repositioning Ledge as a premium leader in the luxury outdoor living space.

Architected a creator-first social engine that drove massive cross-channel growth and exploded the brand's TikTok presence through viral content and pioneering NIL partnerships.

Architecting a comprehensive digital ecosystem and Go-to-Market strategy that generated over $2M in year-one sales and built a highly engaged, 40K-strong community from scratch.

Directed a comprehensive, data-driven rebrand that modernized a 75-year legacy, completely centralized the content production pipeline, and successfully repositioned the brand for the modern market.

Architected the digital and social narrative for the industry's largest hunting brand during its monumental 40th-anniversary celebration, driving engagement across major event tentpoles and exclusive product drops.

Directed a premium, docu-style video series featuring founder Joe Davidson, translating the heritage of a BBQ Hall of Famer into a high-impact digital content engine.

Directed the end-to-end GTM content production for a highly innovative auto-feed smoker, successfully blending advanced culinary technology with authentic backyard storytelling.

Directed a comprehensive brand refresh and the "Happy Tums. Happy Bums." campaign, using a bold, insight-driven narrative to establish the brand as a leader in pet digestive health.

Powered an always-on, high-velocity paid and organic social engine that bridged authentic outdoor visuals with rigorous direct-response tactics to drive scalable e-commerce growth.

Architected the launch narrative for the brand's new connected thermometer ecosystem, successfully bridging the gap between high-tech digital precision and authentic, live-fire heritage.

Partnered with McCann NY to translate a groundbreaking VR recruitment experience into a high-impact social content engine, successfully engaging a Gen Z audience.