Architected a creator-first social engine that drove massive cross-channel growth and exploded the brand's TikTok presence through viral content and pioneering NIL partnerships.

Architecting a comprehensive digital ecosystem and Go-to-Market strategy that generated over $2M in year-one sales and built a highly engaged, 40K-strong community from scratch.

Directed a comprehensive, data-driven rebrand that modernized a 75-year legacy, completely centralized the content production pipeline, and successfully repositioned the brand for the modern market.

Directed a premium, docu-style video series featuring founder Joe Davidson, translating the heritage of a BBQ Hall of Famer into a high-impact digital content engine.

Directed the end-to-end GTM content production for a highly innovative auto-feed smoker, successfully blending advanced culinary technology with authentic backyard storytelling.

Directed a comprehensive brand refresh and the "Happy Tums. Happy Bums." campaign, using a bold, insight-driven narrative to establish the brand as a leader in pet digestive health.

Architected the launch narrative for the brand's new connected thermometer ecosystem, successfully bridging the gap between high-tech digital precision and authentic, live-fire heritage.