Current Backyard

Architecting a comprehensive digital ecosystem and Go-to-Market strategy that generated over $2M in year-one sales and built a highly engaged, 40K-strong community from scratch.

Charbroil

Directed a comprehensive, data-driven rebrand that modernized a 75-year legacy, completely centralized the content production pipeline, and successfully repositioned the brand for the modern market.

I and Love and You

Directed a comprehensive brand refresh and the "Happy Tums. Happy Bums." campaign, using a bold, insight-driven narrative to establish the brand as a leader in pet digestive health.

Behind the work is a system for clarity.

See how Prism works

Prism Strategy Suite® helps leaders navigate pivotal moments by separating signal from noise, testing narrative risk, and turning complexity into a strategic direction teams can carry forward with confidence.