Architecting a comprehensive digital ecosystem and Go-to-Market strategy that generated over $2M in year-one sales and built a highly engaged, 40K-strong community from scratch.

Directed a comprehensive, data-driven rebrand that modernized a 75-year legacy, completely centralized the content production pipeline, and successfully repositioned the brand for the modern market.

Directed a comprehensive brand refresh and the "Happy Tums. Happy Bums." campaign, using a bold, insight-driven narrative to establish the brand as a leader in pet digestive health.