Architected the digital and social narrative for the industry's largest hunting brand during its monumental 40th-anniversary celebration, driving engagement across major event tentpoles and exclusive product drops.

Powered an always-on, high-velocity paid and organic social engine that bridged authentic outdoor visuals with rigorous direct-response tactics to drive scalable e-commerce growth.

Architected the launch narrative for the brand's new connected thermometer ecosystem, successfully bridging the gap between high-tech digital precision and authentic, live-fire heritage.

Partnered with McCann NY to translate a groundbreaking VR recruitment experience into a high-impact social content engine, successfully engaging a Gen Z audience.